Celebrating Music in Saudi

Step into Saudi Arabia’s evolving music scene with Nadine Lingawi, best known as Fulana, as she takes us through some of the country’s most groundbreaking musical experiences. From Merwas, the world’s largest music production studio, to Soundstorm by MDLBEAST, the region’s biggest music festival, this film captures the pulse of a nation embracing a new era of artistic expression.

While music and art have been part of Saudi culture for centuries, a cultural shift is unfolding, bringing thousands to Riyadh for an electrifying celebration of sound, creativity, and identity. As the Director of Photography, I had the privilege of documenting this dynamic transformation, where tradition and modernity collide in harmony.

Commissioned by Bloomberg Media for the Saudi Tourism Authority, this film was produced by DFRNT Entertainment, under the direction of William.