The Flavours of Al Balad

Join Chef Basma Elkhereiji as she guides us through the heart of Jeddah’s iconic Al Balad district—a UNESCO heritage site celebrated as a foodie’s paradise. Immerse yourself in a world of spices, aromas, and flavors that have been passed down through generations, blending centuries-old traditions with global influences. This historic food tour invites you to savor every moment and experience the culinary tapestry that defines Jeddah.

Commissioned by Bloomberg Media for the Saudi Tourism Authority, this film was produced by DFRNT Entertainment, with William as Director, and captured through my lens as Director of Photography.